Epic Rules

Epic Rule No. 1

NOT ALL BURGERS ARE CREATED EQUAL

Burgers this mouth-watering are only made with 100% fresh chuck,
all natural beef. No hormones, no antibiotics,
and fed a strict vegetarian diet. But please, no drooling.

Epic Rule No. 2

NO FROZEN HOCKEY PUCKS ALLOWED

Machine pressed? Frozen? Never. We hand pack our beef and cook
it fresh to order. That means first you order it, then we cook it—in case
you were wondering.

Epic Rule No. 3

THE BUN IS THE BEGINNING AND THE END

With burgers this good, you can’t just slap on any old bun. That’s why
our buns are baked fresh daily at local bakeries. No preservatives
or artificial ingredients.

Epic Rule No. 4

WHEN MADE RIGHT, FRIES ARE DÉLICIEUX!

Fries are a big deal to us, so everything has to be fresh—fresh cut and fresh cooked.
And quite frankly, we think the French wouldn’t have it any other way.

Epic Rule No. 5

IT’S NOT NICE TO FOOL MOTHER NATURE

We keep it real. Like real butter, real cheese crafted by Wisconsin
cheese makers, pure sea salt, cage-free organic eggs,
trans-fat free oil, and nitrate free bacon. (After all, anything that sounds
as weird as nitrate or trans shouldn’t be in food anyway.)

Epic Rule No. 6

FRESH PRODUCE TASTES...WELL, FRESHER

We make every effort to get the freshest produce with the lowest possible mileage.
Result? Less time on trucks, less fuel; better veggies, better world.

Epic Rule No. 7

SIX RULES ARE ENOUGH

Listen, we don’t need to be making rules all day. You can stop reading now
and go eat a burger. If something comes up, we’ll let you know.